iPhone Applications – Why Your Company Needs to Develop One

Recently, there have been a lot of headlines about people making a large amount of money by developing small iPhone applications and then selling them for small amounts of money ($1-2 apiece) on the Apple App Store. It’s a great idea, and one that your company or organization can use to help spread the word about your products, or reach a target audience that can use the iPhone application that you develop.
It’s not as simple to design and code an iPhone application as it can be to design and develop a Web site, but the benefit of making an iPhone application is that you can get paid whenever someone downloads it. You can also benefit from creating an application that ties in to your online presence, and compliments your existing Web site and social networking pages.
Here are a few things to keep in mind when you are looking to develop and iPhone application for your company or organization:
Who is the audience you envision for your application and what would appeal to them?
Don’t think too complex – the most popular iPhone applications are ones that are very simple and easy to use.
What would be something that your application users would need again and again – they’ll be more likely to download and pay for an iPhone application from the Apple App Store if it is something they could picture themselves using a lot.
Think FUN – it doesn’t have to be serious, it doesn’t have to necessarily enrich peoples’ lives. People want something a little unique that is fun and rewarding to use.
Think mobile – people don’t want to do very complex things while they’re on the go. What is a resource that your audience would quickly turn to when they’re in their car, on the subway, walking down the street.
The most important thing to keep in mind is to make something that people could imagine using more than once (which in most cases is enough to justify paying for it) and something that they would think was compelling enough to show their friends who would in turn buy it for themselves.
Good luck. Have fun designing and developing your first iPhone application.